FOR INDEPENDENT HOTELS & RESORTS · NOT BIG-BRAND CHAINS
We Generate more Revenue from Guests traveling with Pets.
Pet travelers are the most loyal, highest-spend guests in hospitality, and the mostoverlooked. We fix that.
Hotels don't need to become more pet-friendly.
They need to become more pet-thoughtful.
Sounds familiar?
Pet travelers are searching for a property like yours right now. Here’s what’s quietly costing you the booking.
Pet travelers booking through Booking.com or Expedia instead of direct
They’re already searching. If your own site doesn’t answer their pet questions fast, an OTA listing does it for them, and keeps the commission.
No system to capture or nurture pet-traveler inquiries
A pet question that comes in after hours, with no answer, is a booking decision made in real time. Most properties have no idea how many they lose this way every month.
Competitors claiming the
pet-friendly position in your market
Right now, there’s likely no hotel in your market that pet travelers think of first. Whoever claims that position first owns it, and the recurring revenue that comes with it.
VERDICT
You don’t need another content calendar. You need a system that captures pet travelers before they book elsewhere, and brings them back direct next time.
Unlock Consistent Growth with AI + Human Strategy
Two Systems Built Specifically for Pet-Guest Revenue.
One captures and converts pet travelers into direct bookings. The other puts your property in front of them in the first place.
The Pet-Guest Revenue Engine
A complete done-for-you system, for hotels and resorts.
Captures the overlooked pet travelers already searching for a property like yours, converts them into direct bookings that bypass OTA commission, and turns every guest into a source of recurring revenue, without adding headcount to your team.
The Pet Guest Commercial
Broadcast-quality AI-powered destination commercials, for hotels, resorts, and DMOs/CVBs.
Positions your property or destination as the go-to pet-friendly choice in your market, before a competitor claims that position. Produced and delivered in weeks, not months.
Ruby Benoit
CEO & Founder of AI Lift Marketing
Ruby Benoit didn't set out to build a business around guests traveling with pets.
She simply kept asking one question every time she traveled with her husband, Russ, and their rescue dog, Little Lady: Why does "pet-friendly" rarely feel friendly?
Like so many pet parents, Ruby has experienced the pet fees, liability forms, hallway noise, and one lonely water bowl in the lobby. Hotels welcomed Little Lady on paper, but very few made her feel like a valued guest.
As both a lifelong marketer and a pet parent, Ruby realized something. Hotels were treating pets as a policy instead of part of the guest experience.
That realization became the foundation of AI Lift Marketing's philosophy:
Hotels don't need to become more pet-friendly. They need to become more pet-thoughtful.
With more than 30 years of marketing experience, including 18 years specializing in tourism and hospitality, Ruby now helps independent hotels, resorts, and destinations recover lost pet guest revenue by creating exceptional experiences for guests traveling with pets.
She is the creator of the Pet Guest Revenue Engine, a done-for-you system that helps hospitality businesses reduce OTA dependency, increase direct bookings, build guest loyalty and generate more recurring revenue from pet travelers.
Ruby believes business should create value beyond profit. AI Lift Marketing is a Delaware Public Benefit LLC, and through its Lift One, Lift Another initiative [link to the Lift One, Lift Another page], every Pet Guest Revenue Engine client sponsors one year of AI Lift Marketing's Sales & Marketing Platform for a nonprofit animal welfare organization of their choice.
Ruby is also the author of Paws & Profits, a LinkedIn newsletter exploring the future of pet-thoughtful hospitality.
You can also follow Little Lady every Friday on our social channels through Fido Friday, where she shares observations, travel tips and ideas for creating more pet-thoughtful hospitality.
When she's not working, Ruby can usually be found traveling with Russ and Little Lady, exploring destinations through the eyes of a pet family and gathering inspiration for future articles, speaking engagements and new ideas that help hotels become the first choice for guests traveling with pets.
Meet the Team
Ruby Benoit
CEO & Founder
Little Lady
Chief BARKeting Officer
Tony Stark
Head of Copy
Connor Meechan
Head of Creative
Real Results
Results below are from AI Lift Marketing’s broader marketing work, prior to launching the Pet-Guest Revenue Engine.
Casino Hotel & Destination - Hospitality Marketing
CASE STUDY
THE CHALLENGE
The casino hotel’s internal team already managed gaming promotions, but they needed expert support to position the property as a full travel destination — highlighting its hotel, dining, events, and waterpark to attract leisure travelers and families beyond gaming audiences.
THE SOLUTION
Developed and executed a comprehensive tourism marketing strategy, including paid media, social campaigns, and content, designed to elevate the brand, drive non-gaming visitation, and increase awareness of its amenities.
The Result
8.7M+ total ad impressions across digital, print, TV, OTT, and radio, Facebook engagement skyrocketed:
1,238% increase in impressions
45.8% increase in reach
699% increase in clicks
Establishing the casino hotel as a must-visit destination with measurable ROI.
CASE STUDY
Restaurant VIP Success
THE CHALLENGE
A high-end restaurant needed to build an exclusive dining club membership.
THE SOLUTION
Targeted campaign designed to convert diners into VIP members.
The Result
27% response rate, 1000+ new customers in 4 months
CASE STUDY
Nonprofit
THE CHALLENGE
This nonprofit was struggling with marketing, specifically using social media for fundraising.
THE SOLUTION
Developed and executed a marketing strategy for their social media fundraising.
The Result
1200% ROI generating millions of dollars
CASE STUDY
Service-based Business
THE CHALLENGE
Established service provider struggling with inconsistent sales despite steady traffic.
THE SOLUTION
Strategic web copy overhaul by our master copywriter
The Result
$10,000/month average sales increase with exceptional ROI
CASE STUDY
Publishing Breakthrough
THE CHALLENGE
Fitness magazine with underperforming sales and declining readership.
THE SOLUTION
Complete campaign redesign focusing on audience engagement and conversion.
The Result
6000% increase in sales, generating $50,000
Testimonials
"Ruby is a dynamic marketing expert. She is extremely skilled at execution of marketing stategies to most efficiently reach organizational goals.“
Vicki H.
"I highly recommend Ruby. She offers more than an impressive wheelhouse; she seemlessley assumes a role as a team member and brand ambassador.”
Warren C.
"I would highly recommend Ruby! She’s very strategic-minded, organized and a total joy to work with! She’s amazing!”
David P.
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