FOR INDEPENDENT HOTELS & RESORTS · NOT BIG-BRAND CHAINS
We Generate more Revenue from Guests traveling with Pets.
Pet travelers are the most loyal, highest-spend guests in hospitality, and the mostoverlooked. We fix that.
Sounds familiar?
Pet travelers are searching for a property like yours right now. Here’s what’s quietly costing you the booking.
Pet travelers booking through Booking.com or Expedia instead of direct
They’re already searching. If your own site doesn’t answer their pet questions fast, an OTA listing does it for them, and keeps the commission.
No system to capture or nurture pet-traveler inquiries
A pet question that comes in after hours, with no answer, is a booking decision made in real time. Most properties have no idea how many they lose this way every month.
Competitors claiming the
pet-friendly position in your market
Right now, there’s likely no hotel in your market that pet travelers think of first. Whoever claims that position first owns it, and the recurring revenue that comes with it.
VERDICT
You don’t need another content calendar. You need a system that captures pet travelers before they book elsewhere, and brings them back direct next time.
Unlock Consistent Growth with AI + Human Strategy
Two Systems Built Specifically for Pet-Guest Revenue.
One captures and converts pet travelers into direct bookings. The other puts your property in front of them in the first place.
The Pet-Guest Revenue Engine
A complete done-for-you system, for hotels and resorts.
Captures the overlooked pet travelers already searching for a property like yours, converts them into direct bookings that bypass OTA commission, and turns every guest into a source of recurring revenue, without adding headcount to your team.
The Pet-Friendly Commercial
Broadcast-quality AI-powered destination commercials, for hotels, resorts, and DMOs/CVBs.
Positions your property or destination as the go-to pet-friendly choice in your market, before a competitor claims that position. Produced and delivered in weeks, not months.
Ruby Benoit
CEO & Founder of AI Lift Marketing
Ruby Benoit didn’t set out to specialize in pet travel... she simply kept noticing the same overlooked opportunity everywhere she worked in tourism & hospitality marketing. After more than 30 years in marketing, including a VP role at Newport Beach & Company and a Senior Director role at LA Tourism, and over a decade running her own business, Ruby saw it clearly: pet travelers are among the most loyal, highest-spending guests in hospitality, and almost nobody markets to them with any real system.
She also happens to be one of them. Ruby travels with her own dog, Little Lady, which means she's not guessing at what a pet traveler needs from a hotel website or booking experience. She's lived it, from the guest side, more times than she can count.
That insight led her to launch AI Lift Marketing’s Pet-Guest Revenue Engine: a done-for-you system that blends AI-powered automation with the human creativity that actually converts. Today, Ruby works with independent hotels and resorts to unlock the recurring revenue hiding in their most overlooked guest segment.
Her philosophy is rooted in the belief that marketing must be a force for good, prioritizing trust over manipulation, and using AI to enhance connection, not replace it. When she’s not working with properties to claim the pet-friendly position in their market, Ruby can be found volunteering or traveling with her husband, Russ and their dog, Little Lady, AI Lift Marketing’s Chief BARKeting Officer.
Her philosopy? Systems can scale, but stories still sell.
Every client we work with also puts a pet-focused nonprofit on our Sales & Marketing Platform for free, for a full year. Read more about Lift One, Lift Another →
Meet the Team
Ruby Benoit
CEO & Founder
Little Lady
Chief BARKeting Officer
Tony Stark
Head of Copy
Connor Meechan
Head of Creative
Real Results
Results below are from AI Lift Marketing’s broader marketing work, prior to launching the Pet-Guest Revenue Engine.
Casino Hotel & Destination - Hospitality Marketing
CASE STUDY
THE CHALLENGE
The casino hotel’s internal team already managed gaming promotions, but they needed expert support to position the property as a full travel destination — highlighting its hotel, dining, events, and waterpark to attract leisure travelers and families beyond gaming audiences.
THE SOLUTION
Developed and executed a comprehensive tourism marketing strategy, including paid media, social campaigns, and content, designed to elevate the brand, drive non-gaming visitation, and increase awareness of its amenities.
The Result
8.7M+ total ad impressions across digital, print, TV, OTT, and radio, Facebook engagement skyrocketed:
1,238% increase in impressions
45.8% increase in reach
699% increase in clicks
Establishing the casino hotel as a must-visit destination with measurable ROI.
CASE STUDY
Restaurant VIP Success
THE CHALLENGE
A high-end restaurant needed to build an exclusive dining club membership.
THE SOLUTION
Targeted campaign designed to convert diners into VIP members.
The Result
27% response rate, 1000+ new customers in 4 months
CASE STUDY
Nonprofit
THE CHALLENGE
This nonprofit was struggling with marketing, specifically using social media for fundraising.
THE SOLUTION
Developed and executed a marketing strategy for their social media fundraising.
The Result
1200% ROI generating millions of dollars
CASE STUDY
Service-based Business
THE CHALLENGE
Established service provider struggling with inconsistent sales despite steady traffic.
THE SOLUTION
Strategic web copy overhaul by our master copywriter
The Result
$10,000/month average sales increase with exceptional ROI
CASE STUDY
Publishing Breakthrough
THE CHALLENGE
Fitness magazine with underperforming sales and declining readership.
THE SOLUTION
Complete campaign redesign focusing on audience engagement and conversion.
The Result
6000% increase in sales, generating $50,000
Testimonials
"Ruby is a dynamic marketing expert. She is extremely skilled at execution of marketing stategies to most efficiently reach organizational goals.“
Vicki H.
"I highly recommend Ruby. She offers more than an impressive wheelhouse; she seemlessley assumes a role as a team member and brand ambassador.”
Warren C.
"I would highly recommend Ruby! She’s very strategic-minded, organized and a total joy to work with! She’s amazing!”
David P.
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